Job prospects Marketing Researcher in Nova Scotia

Explore current and future job prospects for people working as a "marketing researcher" in Nova Scotia or across Canada.

Job opportunities in Nova Scotia

These outlooks were updated on November 29, 2023.

Prospects over the next 3 years

The employment outlook will be moderate for Business development officers and market researchers and analysts (NOC 41402) in Nova Scotia for the 2023-2025 period.

The following factors contributed to this outlook:

• Employment growth will lead to a moderate number of new positions.
• Not many positions will become available due to retirements.
• There are a moderate number of unemployed workers with recent experience in this occupation.

Here are some key facts about Business development officers and market researchers and analysts in Nova Scotia:

• Approximately 600 people work in this occupation.
• Business development officers and market researchers and analysts mainly work in the following sectors:
  • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 15%
  • Monetary Authorities - central bank and securities, commodity contracts and other intermediation and related activities (NAICS 521, 522, 523): 9%
  • Provincial and territorial public administration (NAICS 912): 9%
  • Computer systems design services (NAICS 5415): 9%
  • Other retail stores (NAICS 44-45, except 445): 5%
• The distribution of full-time and part-time workers in this occupation is:
  • Full-time workers: 90% compared to 82% for all occupations
  • Part-time workers: 10% compared to 18% for all occupations
• 75% of business development officers and market researchers and analysts work all year, while 25% work only part of the year, compared to 62% and 38% respectively among all occupations. Those who worked only part of the year did so for an average of 46 weeks compared to 42 weeks for all occupations.
• 11% of business development officers and market researchers and analysts are self-employed compared to an average of 11% for all occupations.
• The gender distribution of people in this occupation is:
  • Men: 48% compared to 51% for all occupations
  • Women: 52% compared to 49% for all occupations
• The educational attainment of workers in this occupation is:
  • no high school diploma: less than 5% compared to 10% for all occupations
  • high school diploma or equivalent: 14% compared to 27% for all occupations
  • apprenticeship or trades certificate or diploma: less than 5% compared to 12% for all occupations
  • college certificate or diploma or university certificate below bachelor's: 14% compared to 22% for all occupations
  • bachelor's degree: 45% compared to 20% for all occupations
  • university certificate, degree or diploma above bachelor level: 21% compared to 10% for all occupations

Breakdown by region

Explore job prospects in Nova Scotia by economic region.

Source Labour Market Information | Prospects Methodology