Job prospects Marketing Researcher in Alberta

Explore current and future job prospects for people working as a "marketing researcher" in Alberta or across Canada.

Job opportunities in Alberta

These outlooks were updated on November 29, 2023.

Prospects over the next 3 years

The employment outlook will be good for Business development officers and market researchers and analysts (NOC 41402) in Alberta for the 2023-2025 period.

The following factors contributed to this outlook:

• Employment growth will lead to several new positions.
• A moderate number of positions will become available due to retirements.
• There are a moderate number of unemployed workers with recent experience in this occupation.

Here are some key facts about Business development officers and market researchers and analysts in Alberta:

• Approximately 4,000 people work in this occupation.
• Business development officers and market researchers and analysts mainly work in the following sectors:
  • Other professional, scientific and technical services (NAICS 5414, 5416-5419): 13%
  • Wholesale trade (NAICS 41): 8%
  • Oil and gas extraction (NAICS 211): 7%
  • Computer systems design services (NAICS 5415): 6%
  • Construction (NAICS 23): 6%
• The distribution of full-time and part-time workers in this occupation is:
  • Full-time workers: 90% compared to 80% for all occupations
  • Part-time workers: 10% compared to 20% for all occupations
• 72% of business development officers and market researchers and analysts work all year, while 28% work only part of the year, compared to 61% and 39% respectively among all occupations. Those who worked only part of the year did so for an average of 44 weeks compared to 42 weeks for all occupations.
• 17% of business development officers and market researchers and analysts are self-employed compared to an average of 15% for all occupations.
• The gender distribution of people in this occupation is:
  • Men: 61% compared to 53% for all occupations
  • Women: 39% compared to 47% for all occupations
• The educational attainment of workers in this occupation is:
  • no high school diploma: less than 5% compared to 10% for all occupations
  • high school diploma or equivalent: 14% compared to 28% for all occupations
  • apprenticeship or trades certificate or diploma: 5% compared to 13% for all occupations
  • college certificate or diploma or university certificate below bachelor's: 17% compared to 19% for all occupations
  • bachelor's degree: 43% compared to 21% for all occupations
  • university certificate, degree or diploma above bachelor level: 21% compared to 9% for all occupations

Breakdown by region

Explore job prospects in Alberta by economic region.

Source Labour Market Information | Prospects Methodology