Job prospects Communications Consultant in the Côte-Nord Region

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Over the past few years (2021-2023), the labour market was balanced for Professional occupations in advertising, marketing and public relations in the Côte-Nord Region. The number of job openings was about the same as the number of workers available in this occupation.

Source Labour Market Information | Recent Trends Methodology

The employment outlook will be moderate for Professional occupations in advertising, marketing and public relations (NOC 11202) in the Côte-Nord and Nord-du-Québec regions for the 2024-2026 period.

The following factors contributed to this outlook:

• Employment growth will lead to several new positions.
• Not many positions will become available due to retirements.
• There are a moderate number of unemployed workers with recent experience in this occupation.

In this occupational group, the employment outlook depends primarily on economic conditions and public spending.       

The increasingly significant role of various technology applications is changing the nature of many functions. In addition, companies tend to turn to social media and other digital platforms to run advertising or marketing campaigns and manage public relations.               

In addition, the need for digital literacy and technical specialization, such as search engine optimization and machine learning, could foster job creation for this occupational group.

Here are some key facts about Professional occupations in advertising, marketing and public relations in the Côte-Nord and Nord-du-Québec regions:

• Approximately 220 people worked in this occupation in May 2021.
• Professional occupations in advertising, marketing and public relations mainly work in the following sectors:
  • Information, cultural, arts, entertainment and recreation services (NAICS 51, 71): 14%
  • Utilities (NAICS 22): 13%
  • Professional, scientific and technical services (NAICS 54): 11%
  • Transportation and warehousing (NAICS 48-49): 11%
  • Provincial and territorial public administration (NAICS 912): 7%

Source Labour Market Information | Prospects Methodology