category manager

Title posted on CareersInFood.com - Innovation Senior Brand Manager

Posted on December 13, 2024 by Employer details McCain Foods

Job details

Position Title: Innovation Senior Brand ManagerPosition Type: Regular - Full-Time Position Location: Toronto HQ Grade: Grade 06 Requisition ID: 33679 About McCain.At McCain, we're feeding the world: from French fries to cakes, we contribute to the important role food plays in people's lives. That's why we're dedicated to ensuring our core values-Family, Authentic, Trusted, and Quality-shine through every day. As a privately owned family company with over 60 years of experience, a presence in more than 160 countries, and a global team of 22,000 people, our values and culture are at the heart of everything we do. We believe that we can work together, along with our business and community partners, to bring sustainable growth and positive change today, tomorrow, and for generations to come. Join us and see how you can MAKE IT at McCain! Why join the McCain family. Your Life - we're here to help you fulfil your potential, flourish, and thrive in work and life. Your Success - work alongside passionate individuals who are committed to supporting your career ambitions, drive, and success. Your Impact - we want you to make a meaningful, lasting impact for you, for your colleagues, and for the business. McCain is a place where you can grow from the ground up, so join us and see how you can MAKE IT at McCain. About the role. In every role, McCainers are ambitious, curious, and interested in helping each other create good work experiences. We think about the customer and make doing business with McCain easy. The Innovation Senior Brand Manager is a critical member of the Appetizers Innovation Team at McCain who leads a strategic disruptive growth platform and one direct report. This individual is responsible for building and executing a multi-year platform strategy to unlock profitable growth and drive more of the menu as part of the 2030 business unit strategy. Reporting to the Innovation Director, the Innovation Senior Brand Manager will lead end-to-end commercialization of breakthrough innovation across all channels and segments, including Foodservice and Retail across USA & Canada. Responsible for driving scalable innovation from ideation to market readiness that delivers the company strategy, enhances the brand market position, builds competitive advantage and fuels momentum for continued business growth. Leveraging market trends and intel to identify opportunities and unmet needs, this role will define propositions and drive initiatives from ideation to launch readiness in collaboration with cross-functional partners (brand marketing, Insights R&D, Manufacturing, Supply Chain, Go to Market Hub, and Agriculture). Leadership Principles. Our principles, each with related practices, guide our actions across the organization. Together, they address how McCain interacts with our customers and employees, and how we work as individuals and collectively to find success. While each role adheres to the Leadership Principles, individual roles may focus more on a specific principle or principles. We are customer obsessed. Customers are our starting point. By understanding their needs and leveraging data and consumer insights, we drive mutual success. We think big and plan ahead. Through ambition, curiosity, and smart risks, we can accomplish goals, refine processes, and innovate to scale success. We bring out the best in our people. We create safe spaces for our people so that trust and empowerment come naturally. Inclusion is about listening first, showing humility, and working together. We act like owners. Together, we clear obstacles and do the work that makes us all successful and proud to be part of McCain. Accountabilities. Deliver compelling disruptive innovation platform strategy, based on consumer, customer and category insights, and market trends, grounded in the McCain long range plan objectives (where to play, how to win, growth targets), category, brand, portfolio strategy and demand space frameworkDeliver a 3-year disruptive innov