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social media specialist
Posted on November 20, 2024 by Employer details DUER
Job details
*Social Media + Influencer Specialist (Full-Time)* *ABOUT US * * At DUER we turn fashion into technical apparel for an active lifestyle, because we believe you should be able to do everything you do in a day without having to change your clothes. Inspired by the modern, active individual, a clothing line for men and women that maximizes performance without sacrificing style. From denim that you can cycle in, to pants that eliminate sweat, DUER enables you to do everything you do in a day ? in style. *Job Description* The ideal candidate will be skilled in managing social media channels, establishing influencer partnerships, and producing insightful reports. As a key player in our brand?s digital presence, you will help drive engagement, brand awareness, and customer loyalty across multiple platforms. *Channel Management * * Develop and execute an organic social media strategy for our primary channels (Instagram, Facebook, LinkedIn) and secondary channels (YouTube, Strava) * Create a strategic content calendar aligned with marketing and retail initiatives, supporting product launches, store openings, events, partnerships. * Draft all cross-channel captions for Instagram, Facebook, LinkedIn. * Curate, create, and post engaging content to grow a community of DUER fans and amplify brand storytelling. * Monitor, like, and respond to tagged content and comments using DUER?s social voice to foster engaging, brand-aligned conversations. * Manage, report KPIs on a weekly, monthly, and quarterly basis to ensure growth. *Influencer Program * * Create and monitor influencer campaigns within Upfluence, managing briefs, deliverables, and content approvals in coordination with marketing and creative teams. * Source, vet, and onboard influencers using platform?s search tools, building relationships with high-performing influencers and ensuring clear communication of brand expectations. * Track and analyze campaign metrics (engagement, reach). * Manage influencer payments, ensuring accuracy and timely reconciliation. *UGC / Ambassador Partner Program * * Drive a partner seeding program that generates brand loyalists across new and existing markets. * Develop program guidelines and rewards fostering long-term relationships with value and brand aligned ambassadors. * Collaborate with creative and marketing teams to align on campaign goals, creative concepts, and timelines. * Identify and curate a pool of content creators for campaign-based imagery. * Create clear, detailed briefs for creators, ensuring deliverables align with brand aesthetics and campaign goals. * Report creator and/or ambassador impact, content performance, and campaign outcomes. *Requirements * * 4+ years of experience in social media, influencer marketing * Proven track record of successfully managing and executing influencer campaigns that drive engagement and brand awareness. * Strong understanding of influencer campaign platforms such as Upfluence, Grin. * Strong sense of urgency and a proven ability to meet tight deadlines while maintaining high-quality work. * Excellent communication and writing skills with a creative, strategic approach. * Proficient with social media management tools (e.g., Later, Hootsuite, Sprout Social) and analytics platforms (e.g., Google Analytics). * Ability to work cross-functionally with key stakeholders to ensure influencer campaigns align with broader brand and business objectives. Job Type: Full-time Pay: $55,000.00-$60,000.00 per year Benefits: * Extended health care * On-site parking * Paid time off * Store discount Schedule: * Monday to Friday Work Location: In person- LocationVancouver, BC
- Workplace information On site
- Salary$55,000 to $60,000YEAR annually
- Terms of employment Full time
- Starts as soon as possible
- vacancies 1 vacancy
- Source indeed.com #9535468745
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