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Title posted on indeed.com - Strategic Marketing Manager
Posted on November 06, 2024 by Employer details Max Advanced Brakes
Job details
*Max Advanced Brakes* is a retailer and distributor of automotive brake parts with a mission to make stopping power simple for consumers. We specialize in brake pads, rotors, and related accessories which are manufactured to the highest quality of original equipment manufacturer (OEM) specifications. By investing in technology, our people, consumer education, and customer service, we strive to make acquiring quality brake parts simple for customers. Established in 2010 with a vision to offer quality and extensively tested brake products at the best prices possible, today we remain steadfast to that same vision. Over the years as our customers? needs have grown, we have scaled and developed an extensive physical distribution presence in Canada and USA to ensure we meet their demands for brakes in a timely and efficient manner. To learn more about *Max Advanced Brakes* please visit www.maxbrakes.com *Position Overview* The Marketing Manager plays a pivotal role in driving the strategic and tactical execution of marketing initiatives, ensuring alignment with the company?s overall business objectives. This position requires a blend of leadership, analytical, and creative skills to enhance brand visibility, generate leads, and foster customer engagement across multiple channels. *Responsibilities:* * Manage and optimize quarterly and annual marketing plans, ensuring all activities align with business objectives and are executed on schedule. * Execute comprehensive marketing initiatives across digital, social, email, SEO/SEM, content, and event channels to enhance brand visibility, drive customer acquisition, and achieve revenue growth. * Implement brand development initiatives to ensure consistent messaging across all channels and reinforce brand identity. * Develop competitor analysis frameworks to stay updated on customer needs and competitor activities, incorporating insights into tactical marketing activities. * Execute digital marketing initiatives, including website optimization, email marketing, and digital campaigns across platforms like Amazon, Walmart, Facebook, and Google, to enhance engagement and conversion. * Optimize SEO tactics, such as keyword research and content adjustments, to improve search rankings and drive web traffic, focusing on the practical implementation of SEO strategies. * Manage social media presence by overseeing and enhancing social channels, ensuring alignment with brand messaging and leveraging social analytics for engagement strategies. * Experiment with emerging digital channels to identify opportunities for reaching new customer segments and enhancing brand engagement. * Plan and execute multi-channel marketing campaigns to meet business objectives, continually optimizing based on performance data. * Develop content calendar that aligns with marketing campaigns, product launches, and seasonal trends to ensure timely and relevant content across all channels. * Coordinate the creation of marketing materials and promotional content, organizing webinars, presentations, and digital content to engage target audiences. * Analyse campaign performance data, including conversion rates and web traffic, to inform immediate adjustments and improve future campaign effectiveness. * Oversee day-to-day budget tracking, ensuring cost-effective spending and implementing tracking mechanisms to monitor and report on marketing expenses. * Closely monitoring team progress and performance against established goals and deadlines, ensuring adherence to brand standards and strategic objectives. * Apply a customer-centric approach to all marketing efforts, ensuring that messaging and strategies are tailored to meet the needs and preferences of the target audience. *Skills and Requirements* * Bachelor?s degree in Marketing, Business, or related field; 5-7 years of marketing experience. * Proven track record in digital marketing, campaign management, and team leadership. * Expertise in marketing platforms, analytics- LocationMarkham, ON
- Workplace information On site
- Salary$80,000 to $84,000YEAR annually
- Terms of employment Permanent employmentFull time
- Starts as soon as possible
- vacancies 1 vacancy
- Source indeed.com #9517228921
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