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Title posted on CareersInFood.com - Brand Manager
Posted on October 25, 2024 by Employer details Conagra Brands
Job details
Conagra Brands is one of North America's leading branded food companies. We have a rich heritage of making great food, and a team that's passionate about innovation and growth. Conagra offers choices for every occasion through iconic brands, such as Hunts, Aylmer, Marie Callender's®, Healthy Choice®, Slim Jim®, VH Sauces, Pogo and Vlasic®, and emerging brands, including Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein®, and Frontera®.We pride ourselves on having the most impactful, energized and inclusive culture in the food industry. For more information, visit www.conagrabrands.ca.Conagra Brands est une des principales entreprises d'aliments de marque en Amrique du Nord. Son histoire est jalonne de grands succs alimentaires qui sont le fruit du travail d'une quipe passionne par l'innovation et la croissance. Conagra offre des choix pour toute occasion grcedes marques rputes comme Hunt's®, Aylmer®, Marie Callender's®, Healthy Choice®, Slim Jim®, les sauces VH®, Pogo®, Vlasic® et des marques mergentes, dont Angie's® BOOMCHICKAPOP®, Duke's®, Earth Balance®, Gardein® et Frontera®.Nous sommes trs fiers d'avoir la culture la plus influente, la plus dynamique et la plus inclusive du secteur alimentaire. Pour en savoir plus, visitez www.conagrabrands.ca.Position Summary: The Brand Manager will focus on delivery of annual financial/marketplace targets through leading and assisting in the development and setting the direction for the Annual Operating Plan ("AOP").Sets and tracks brand(s) budgets based on AOP and owns decision for any out of plan activity (excluding innovation) that impacts the budget. Analyzes all elements of the P&L, sets direction, and makes decisions to achieve financial/marketplace outcomes. Focused on brand equity and translates strategic consumer insights into meaningful marketing activation plans. Responsible for developing brand vision as a result of the strategic planning process and leads the branded strategic planning process. The Brand Manager will also will support the development of the short-term and long-term innovation pipeline (Renovations, Line Extensions, etc.) Assists with the innovation planning process by translating strategic consumer insights into meaningful innovation plans. Leads the launch of new innovations with opportunities to present to the Leadership Team.Key characteristics: Leadership, influencing, agility, broadmindedness, creativity, project management, proactivity, bias for action, tenacity, great interpersonal and communication skills.Responsibilities:60% Planning and P&L Management: Lead Annual Operating Plan (AOP) for brand and strategic planning process.Oversee the development and execution of marketing plan including pricing, media/activation plans, sales material (sales decks, sell sheets), packaging, merchandising (display units and mix), product assortment/distribution.Delivery of annual financial targets for assigned brands/portfolio(s) according to plan.Manage and deliver on all lines of the P&L (volume, COGS, A&P).Proactively recommend corrective action if necessary. Anticipate future business needs and proactively gain alignment with cross functional partners.Drive demand centered insights and jobs theory for brand(s).Develop, align and lead growth strategy initiatives.Develop and manage Brand equity (language, vision, strategy).Solid understanding and use of consumer insights and competitive analysis.Align business processes, drive priorities, and initiatives across assigned brand team/function to create seamless integration (deliver share, penetration and/or buy rate objectives)Ensure Brand initiatives are consistent with agreed upon goals, priorities, strategies, and brand equitiesCreate and execute comprehensive marketing activation plans.Collaborate with and ensure effectiveness of working relationship with Commercial Strategy Management Team (CSM) partners to- LocationMississauga, ON
- Workplace information On site
- SalaryNot available
- Terms of employment Permanent employmentFull time
- Starts as soon as possible
- vacancies 1 vacancy
- Source CareersInFood.com #1711071
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