digital marketing specialist
Posted on
October 19, 2024
by
Employer details
Four All Ice Cream
Job details
*Opportunity:*
Four All Ice Cream, a rapidly growing small-batch ice cream company, has an immediate opening for a passionate Marketing Associate to lead, create and execute traditional, experiential and digital marketing initiatives. Your primary role is to build brand awareness through strategic marketing initiatives across multiple platforms to increase brand awareness and sales to the Online, Retail, Events and Wholesale aspects of our business. This position is both project based (ie ? researching and generating sales lists, market research, executing onsite & offsite events) and comprised of regularly recurring activities (ie ? blog posts, social media posts, email/sms campaigns, reviewing analytics)
Our ideal candidate is a creative, independent self-starter with a proven track record of executing successful brand management and marketing campaigns. You are hands-on, detail-oriented, ambitious and creative. And, of course, you must LOVE ice cream! Help us get ice cream to the people!
*About You:*
* You are an experienced digital marketer with a passion for growing and developing brands and businesses
* You excel in strategizing and developing visual & written content that resonate with a brand's ideal customer
* You are an expert in basic website editing and social media platforms including Instagram, Facebook, Twitter, TikTok & LinkedIn
* You have proven design sensibility when it comes to photography & graphic design.
* You are proficient at photo-editing and short-format video-editing
* You are results-oriented and process driven, as well as sales and metric-driven
* You hold yourself accountable with high expectations for yourself and your teammates
* You are independent, as well as an effective team player.
* You are detail oriented and organized
* You are inspired by and committed to furthering the local, seasonal, small-batch and hand-crafted food movement.
* You have access to reliable transportation throughout Waterloo Region
*Responsibilities:*
* Developing and implementing communication plans and marketing strategies to achieve business / sales objectives.
* Creating, publishing and managing high-quality, original content using brand voice and style
* Collecting analytics and channel insights, monitor competitive landscape, prepare and deliver reports including improvement recommendations.
* Reviewing analytics & performance data to inform future strategies
* Designing print and digital posters, email communications, and other graphic assets
* Conceptualizing, organizing, and executing sales event activities and conducting post-event evaluation and analysis to inform future strategies
* Responding to social media posts and engaging with community members in an honest and authentic way
* Create and execute campaigns across multiple platforms: SMS Marketing, Email Marketing, Social Media Marketing, Experiential Marketing, Print Marketing
* Constantly identifying and using digital opportunities to communicate the Four All Ice Cream brand
* Photographing product or directing the photography of product to support our digital and print medium marketing.
* Other writing, editing, design duties as assigned.
* Help grow an interactive social media following
* Represent Four All Ice Cream as an exceptional brand ambassador
*Requirements:*
* High school diploma required. Post-secondary degree preferred (Marketing, Business, Hospitality, Retail)
* 3+ years of experience in marketing and/or brand management
* Photography skills are an asset, but not required
* Excellent work ethic, proven ability to work as part of a team, multi-task and communicate effectively
* Capacity to work in fast-paced and dynamic environment
* Able to work a flexible schedule in line with business needs (daytime, and occasionally weekends & evenings)
* Must have access to reliable transportation throughout Waterloo Region
*What we Offer:*
* An entrepreneurial work environment where you will have direct impact on a growing company.
* A welco
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LocationKitchener, ON
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Workplace information
On site
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Salary$21.00 to $23.00HOUR hourly
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Terms of employment
Full time
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Starts as soon as possible
- vacancies
1 vacancy
- Source
indeed.com
#9493269589
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